"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
Starting life as two seperate demos, 'Ultra Violet' and '69', later evolving into 'Lady With The Spinning Head', The Edge improvised a riff that the rest of the band worked with. With said riff, 'One' was born, ultimately changing the outlook of the sessions and more importantly, keeping the band together.