Originally posted by ahn1991:[..]
Pop was a success. It took a few years to grow on me, but I think at this point I can enjoy Pop as much as the next guy.
But Popmart was a massive failure for one main reason: it did not resonate with American audiences. I've mentioned this before, but Popmart in the US was similar to Rattle and Hum in that they were both attempts of U2 trying to tell Americans what their culture was. The idea of consumer culture was so ingrained into American society that when this Irish band rolls up in this giant McDonalds sign and starts making fun of people spending money on stuff, Americans found it boring.