"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.