"People say we take ourselves too seriously and I might have to plead guilty to that. But I don't take myself seriously, we don't take ourselves seriously, but we do take the music seriously."
- Bono, 1983
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.