"God is in the room more than Elvis. It feels like there's a blessing on the band right now. ... In the end, music is a kind of sacrament; it's not just about airplay and chart position."
- Bono, Rolling Stone, May 10, 2001
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.