"The process of choosing a title would be that people air their views and then Bono decides. It's probably a bit more subtle than that, but that's what it feels like sometimes."
- Paul McGuinness on How To Dismantle An Atomic Bomb
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.