"You don't compete between the records. It's how well they connect with people. At the time you're writing the songs, hoping that they connect with people and then you move on."
- Adam, 2020
did you know
The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.