"We used to hype ourselves to a ridiculous degree. We're building ourselves up, holding out for a record deal that gives us what we want - total artistic control, allied with the marketing power of a big company."
- Bono, September 1979
did you know
U2 were first called Feedback when they started out in 1976, in 1977 they changed their name to The Hype and in 1978 they became U2.