"I thought 'pop' was a term of abuse, it seemed sort of insulting and lightweight. I didn't realise how cool it was. Because some of the best music does have a lightweight quality, it has a kind of oxygen in it, which is not to say it's emotionally shallow. We've had to get the brightly coloured wrapping paper right, because what's underneath is not so sweet."
- Bono describing the difference between the "surface" of the songs to "what lies beneath".
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.