"I’d really, really have to believe in the thing, I don’t want to be that guy on the posters: ‘Buy this guitar’ and all that crap. I’ve talked to a few companies over the years. Plus, I’ve had a lot of people do custom stuff for me—that’s different. Again, I don’t want to be a poster guy in music shops."
- Edge on why he never endorsed a guitar, 2005
did you know
In 1999, a bag holding personal papers and a laptop computer containing lyrics for the ATYCLB album was taken from Bono's car. Bono offered a reward of £2,000 for the return of the computer. An Irish man returned the laptop after having bought it for £300 thinking it was from a reputable source. He realised it was Bono's when he saw a picture of the singer's child Elijah Bob on the screen, prompting him to contact U2's management.