"I’d really, really have to believe in the thing, I don’t want to be that guy on the posters: ‘Buy this guitar’ and all that crap. I’ve talked to a few companies over the years. Plus, I’ve had a lot of people do custom stuff for me—that’s different. Again, I don’t want to be a poster guy in music shops."
- Edge on why he never endorsed a guitar, 2005
did you know
The Popmart concert held in Reggio Emilia (1997, Italy) holds the world record for the concert with the highest paying attendance for one single act without support. There were around 150.000 people.