"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.