"We want to sell records. We want to be big. Independent labels are all very well, but mostly they preach to the converted. We don't want to be a cult."
- Bono, September 1979, prior to having a record deal
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.