"We used to hype ourselves to a ridiculous degree. We're building ourselves up, holding out for a record deal that gives us what we want - total artistic control, allied with the marketing power of a big company."
- Bono, September 1979
did you know
The photograph made by Anton Corbijn for The Unforgettable Fire album cover was basically copped from somebody else's photograph (a picture of Moydrum Castle). It ended up in costing U2 some money.