"People say we take ourselves too seriously and I might have to plead guilty to that. But I don't take myself seriously, we don't take ourselves seriously, but we do take the music seriously."
- Bono, 1983
did you know
During the Achtung Baby recordings Bono often howled his frustration on mistakes, after a while the band imposed a new band rule: the hyped-up Bono is permanently forbidden to drink coffee.