"The rock stars are all too cool. And I don't want to be that, I've gotten a bit too cool. I want to be like I was as a kid, I want to stay hot and passionate rather than cool."
- Bono, 2006
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.