"Look, we had a bottle of milk, we wanted to deliver it on the front door of 500 million people - it ended up in some peoples fridges and indeed it ended up on some peoples cornflakes and some people were lactose intolerant"
- Bono on the release of Songs of Innocence
did you know
The song 'Scarlet' was inspired by a thought in Bono's mind: "does God need salesmen?". The band was also in a minimalist mood that day.