"It’s a lame idea that if you’re an artist, you can’t be smart at commerce. Or if you care about the world’s poor, that you can be smart in philanthropy but stupid in business. It is ludicrous."
- Bono, 2014
did you know
"At the start of the U2360° Tour, the band weren’t planning to shoot the Rose Bowl. They wanted to do a shoot in Fez, a town in Morocco in a ‘riad’ – a type of Moroccan house built around an open 360 degree courtyard – and there would be 100- 200 invited people there to see it."
- Malcolm Gerrie, producer of the 360 Tour DVD