"I'm very proud of U2 and what they've achieved creatively over the years. I'm also proud of what we've achieved together in business. We always agreed that it would be pathetic to be good at the music and bad at the business."
- Paul McGuinness
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.