"I was very keen on the idea of going wide at a time like that, just seeing how big this thing could get. I had always admired Colonel Parker and Brian Epstein for realising that music could capture the imagination of the whole world."
- U2 manager Paul McGuinness, explaining his original motivation to make the Rattle and Hum movie
did you know
The album Pop is named so because for U2 it was a tribute to popular music, art and culture.