"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
The cover art for No Line on the Horizon is a photograph of Lake Constance, taken by Japanese photographer Hiroshi Sugimoto; titled Boden Sea, it is one of 200 pictures in his Seascapes collection. The image was the inspiration for Bono's lyrics on the track "No Line on the Horizon".