"People say we take ourselves too seriously and I might have to plead guilty to that. But I don't take myself seriously, we don't take ourselves seriously, but we do take the music seriously."
- Bono, 1983
did you know
In 2011, Guus van Hove, the director of the Dutch music venue 013, and his girlfriend died of heat exhaustion in a remote part of the Joshua Tree National Park, allegedly searching for the site of U2's tree, which is fact is over 200 miles away from the park.