"I thought 'pop' was a term of abuse, it seemed sort of insulting and lightweight. I didn't realise how cool it was. Because some of the best music does have a lightweight quality, it has a kind of oxygen in it, which is not to say it's emotionally shallow. We've had to get the brightly coloured wrapping paper right, because what's underneath is not so sweet."
- Bono describing the difference between the "surface" of the songs to "what lies beneath".
did you know
The band considered releasing The Joshua Tree as a double-album that would have included B-sides. Bono was the most vocal proponent of the idea, whereas The Edge argued for the 11-track version that was ultimately released.