"So proud of these songs... we really went there. I took the advice of my old friend and producer Jimmy Iovine who told me the person you have to be to write this album is a long way from where you live."
- Bono on Songs of Innocence
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.