"You can't repeat yourself. You can't rely on things that have been done before by anybody else, you've got to find new territory. So every time we go into the studio and every time we sit down to start talking about a live production, we ask ourselves the same question: 'What's never been done?'"
- The Edge on the 360 tour
did you know
U2 had considered several other album titles for Achtung Baby, including Man (in contrast to the group's debut, Boy), 69, Zoo Station, and Adam, which would have been paired with the nude photo of Clayton. Other possible titles included Fear of Women, and Cruise Down Main Street.