"Our idea was really to have the audience be on the stage there with you, we learned that in the mid 80s. We've been trying to figure a way to do it outdoors since. There's a bit of sleight of hand involved because by moving all the gear up away from you and over you, you're just left with a little punk rock band there in the middle."
- Bono on the 360 tour
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.