"Rock and Roll is mutating into something else at the moment. Images are everything, and we want to be there when the sort of audiovisual-microchip-interactive music is born."
- Bono, 1997
did you know
The song Heartland is about a trip Bono and Adam made after the Joshua Tree tour through America by car, they passed many placed and states and Heartland contains phrases of Bono's journey of that trip.