"So proud of these songs... we really went there. I took the advice of my old friend and producer Jimmy Iovine who told me the person you have to be to write this album is a long way from where you live."
- Bono on Songs of Innocence
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.