"I had a character in mind, who was just little half-cocked, a kind of uber-Bono. My favourite scene, which was done spontaneously, was getting on the luggage rack and being taken through that black hole where the bags go. Everyone wants to go through the hole, don't they?"
- Bono on shooting the Beautiful Day videoclip on an airport runway
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.