"I was very keen on the idea of going wide at a time like that, just seeing how big this thing could get. I had always admired Colonel Parker and Brian Epstein for realising that music could capture the imagination of the whole world."
- U2 manager Paul McGuinness, explaining his original motivation to make the Rattle and Hum movie
did you know
"The Fly" was chosen as the first single of Achtung Baby because its dance beats, distorted vocals, and hard industrial edge sounded nothing like typical U2.