"We've started to make records now for ourselves and for our audience who do listen very carefully to all our records and who do spot the subtleties. We're the Grateful Dead of the nineties."
- Bono at the beginning of the nineties
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.