Originally posted by fv45pfap:If U2 really let this "competition" happen, without taking longtime membership on u2.com into account, it may seem smart marketing at first glance. Push album sales, push ticket sales, this way even more tickets can be sold at secondary markets like Seatwave, StubHub, because it is not so clear anymore who gets a chance at buying good tickets and who does not. And u2.com may try to sell it to us that scalpers will not do all these efforts as it is too time consuming for scalpers. However, I think it causes severe damage to their reputation/image that they care for and stand by their long time followers, who might be not that active on soclal media as Justin Bieber fans for example. I wonder if the band knows about this.