Yeah, I tend to switch back and forth when its on. There's a very British cynicism towards it here in the UK (as I'm sure you're aware), but I think it can be quite fun. If you switch your perspective to be a little more continental European it seems a little less silly.
Also it's a good excuse to get drunk with folk and watch terrible songs. Unfortunately I'm watching alone this year. But still, there's always Vancovuer.