Bono and Adam in Denver

"No band thinks about making product. But I do think that, all too easily, bands get caught up in the trap of trying to please the industry, and that’s the kiss of death. The only way to make something pure and unique is to ignore what is going on, what’s hot this minute and the next. After you’ve made your record, sure, then it’s entirely appropriate to think about where it’s going to go in the marketplace and what steps have to be taken." - Edge, 2008