"You can't repeat yourself. You can't rely on things that have been done before by anybody else, you've got to find new territory. So every time we go into the studio and every time we sit down to start talking about a live production, we ask ourselves the same question: 'What's never been done?'"
- The Edge on the 360 tour
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.