"I’d really, really have to believe in the thing, I don’t want to be that guy on the posters: ‘Buy this guitar’ and all that crap. I’ve talked to a few companies over the years. Plus, I’ve had a lot of people do custom stuff for me—that’s different. Again, I don’t want to be a poster guy in music shops."
- Edge on why he never endorsed a guitar, 2005
did you know
Released in March of 1997, the album, Pop debuted at #1 in 28 countries, and earned U2 mainly positive reviews. Rolling Stone even went so far as claiming U2 had "defied the odds and made some of the greatest music of their lives."