"Sometimes I've seen a great song ruined by a bad video. Rarely. It doesn't bother me. If I love the song, I love the song. We looked at the iPod commercial as a rock video. We chose the director. We thought how are we going to get our single off in the days when rock music is niche?"
- Bono, 2005
did you know
The song 'Wire' is about a sort of fascination with death and heroin use.