"Apple made sense. It's the coolest company around and there was no money changing hands. We all agreed it was the right company to work with and we could both benefit from this relationship. Of course, there was grumbling from what you might call the militant wing of the U2 fan base. They accused us of selling out."
- Larry on teaming up with Apple for the U2 iPod
did you know
The song 'So Cruel' has been rumoured to be a sort of thing where it would be The Edge singing this to Aislinn, who were divorcing around the time the song was written.