Well, since the site is Mexican I'd guess, and hope, that it's not US dollars but Mexican pesos, which I believe use the dollar sign as well. Then the guitar isn't all that expensive.
Damn, for that price I would even save what I'm planning to spend on the Explorer and maybe get one of those in a few months... It's just so attractive
"Gretsch and Bono join forces once again for a new signature guitar model bearing the special (RED) logo adorn on the Pickguard and Truss rod cover to bring awareness of Bono's support of Product Red and their humanitarian efforts in the battle against HIV/AIDS.
The double-cutaway G5623 Electromatic Center-Block (RED) Bono "Signature" Model puts Bono's personalized stamp on Gretsch's new thinline Spruce center-block design, which delivers "high gain-friendly" tone and greater control over the kind of Feedback players want.
Other premium features include a bound arched Maple Top with bound sound holes, Maple Sides and arched Back (also bound), Maple Neck, 22-fret bound Rosewood Fingerboard with Neo-Classic "thumbnail" inlays, dual "Black Top" Filter'Tron pickups with three-position toggle switching and master volume and tone controls, anchored Adjusto-Matic Bridge with "G"-cutout Tailpiece, Grover deluxe tuners, and chrome hardware. Includes deluxe thinline case."