"We have a principle which we have held to from the very beginning, that philanthropy is a personal and private matter. Your left arm should not know what your right arm is doing, as it says in the scriptures, unless it’s part of a public-facing campaign to raise funds from others."
- Bono, 2014
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.