"McDonalds didn't invent the parabolic curve. It's a beautiful form that they stole. We're stealing it back. We thought McDonald will sue us, but that didn't happen."
- Bono in Mexico, 1997
did you know
The lyrics of The Ground Beneath Your Feet were written by Salman Rushdie, and he is featured in the video, shown writing the song. Rushdie also provides an account of his relationship with the band and how the song came to be written in his book of essays, Step Across This Line.