"These digital, online companies cross borders. They have infinitely more power than any traditional corporation. From our point of view we got our record out to as many people as possible..."
Adam on the release of Songs of Innocence
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.