"We used to hype ourselves to a ridiculous degree. We're building ourselves up, holding out for a record deal that gives us what we want - total artistic control, allied with the marketing power of a big company."
- Bono, September 1979
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.