"We want to sell records. We want to be big. Independent labels are all very well, but mostly they preach to the converted. We don't want to be a cult."
- Bono, September 1979, prior to having a record deal
did you know
U2 was the fourth rock band to be featured on the cover of Time magazine (following The Beatles, The Band, and The Who), who declared that U2 was "Rock's Hottest Ticket".