"It's a hard call to turn a supermarket and a casino into a cathedral but that's what we're trying to do. To find the spirit in the machine. We live in a neon time and we're trying to make it magical. And it's not trying to be smart-arse or ironic."
- Bono, 1997
did you know
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).