"We used to hype ourselves to a ridiculous degree. We're building ourselves up, holding out for a record deal that gives us what we want - total artistic control, allied with the marketing power of a big company."
- Bono, September 1979
did you know
The song 'So Cruel' has been rumoured to be a sort of thing where it would be The Edge singing this to Aislinn, who were divorcing around the time the song was written.