"The one thing that doesn't come off in the media is sincerity. So I threw that out of the window, and I went for bull. In the media we had read reports of megalomania in the eighties, but we were humble. So I thought let's run with this megalomania thing and have some fun with it."
- Bono, 1993
did you know
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).