"I'm very proud of U2 and what they've achieved creatively over the years. I'm also proud of what we've achieved together in business. We always agreed that it would be pathetic to be good at the music and bad at the business."
- Paul McGuinness
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.