"There was a mad theory at one point in U2's early days that we were so broke we would start a second band that would perform under a different name and play covers, and would actually earn a living that would support U2, who would continue to perform their own material."
- Paul McGuinness
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.