"I ended up as an activist in a very different place from where I started. I thought that if we just redistributed resources, then we could solve every problem. I now know that’s not true. There’s a funny moment when you realize that as an activist: The off-ramp out of extreme poverty is, ugh, commerce, it’s entrepreneurial capitalism."
- Bono, 2022
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is English: "Attention, Baby," is the literal translation.